King Living needed a brochure that could do more than showcase product. It had to win over architects, interior designers, and trade partners alike. I led the full visual direction for this piece, curating imagery, designing layouts, managing production, and selecting print stock that matched both budget and brand.

Working within tight deadlines and shifting constraints, I navigated last-minute copy delays, coordinated internal teams, and collaborated closely with suppliers to secure a tactile cover stock that became a signature finish across multiple branded pieces. From swing tags to fabric swatches, that stock - a perfect real-world match to “King Grey” - helped reinforce a premium, cohesive identity across every touchpoint.