With 5,500+ runners across five cities, Salesforce Run isn’t just a race, it’s a movement. A goal to build connection, spark pride, and turn every moment into something worth remembering. To make that happen, the event needed a bold, cohesive brand system that could stretch across everything, from digital comms and directional signage to finish-line banners and photo ops.

The challenge: designing a visual identity that felt consistent, functional and inspiring at scale. Every asset whether on screen or IRL had to guide, energise, and celebrate the community showing up. That meant clear wayfinding, uplifting digital content, and large-format pieces that transformed spaces into something electric.