ONE GLOBAL TEAM,
ONE CELEBRATION.

A fast-paced global video built from employee-submitted clips, proving that thoughtful editing can turn scattered content into a unified story.

Who

Salesforce

What

Video Production
Motion
Content Creation

When

2023

Salesforce 24th Birthday Video
Salesforce 24th Birthday Video
Salesforce 24th Birthday Video

SALESFORCE 24TH
BIRTHDAY VIDEO

SALESFORCE 24TH
BIRTHDAY VIDEO

To celebrate Salesforce’s 24th, I brought together video submissions from employees around the world into a fun, fast-paced social-style edit that captured the company’s global spirit.

The biggest challenge was a wide mix of video formats. Different resolutions, lighting, and quality. Instead of letting that limit us, we leaned in. Every clip, no matter how polished (or not), was carefully edited to make sure everyone felt seen. The result was a piece that felt genuine, energetic, and united.

To celebrate Salesforce’s 24th, I brought together video submissions from employees around the world into a fun, fast-paced social-style edit that captured the company’s global spirit.

The biggest challenge was a wide mix of video formats. Different resolutions, lighting, and quality. Instead of letting that limit us, we leaned in. Every clip, no matter how polished (or not), was carefully edited to make sure everyone felt seen. The result was a piece that felt genuine, energetic, and united.

Sound design was key, layering music and dialogue to give the story rhythm and heart. It’s a reminder that with the right creative eye and a bit of finesse, even scrappy assets can turn into something memorable.

This project was about more than editing — it was about storytelling, inclusion, and making people feel connected, no matter where they are. Creatively scrappy, strategically sound.

Please note - There is a spelling error in the following clip (Sydney). I was only able to locate a pre-final approval video.

Sound design was key, layering music and dialogue to give the story rhythm and heart. It’s a reminder that with the right creative eye and a bit of finesse, even scrappy assets can turn into something memorable.

This project was about more than editing — it was about storytelling, inclusion, and making people feel connected, no matter where they are. Creatively scrappy, strategically sound.

Please note - There is a spelling error in the following clip (Sydney). I was only able to locate a pre-final approval video.

HELLO@DESIGNBYAAPE.COM

HELLO@
DESIGNBY
AAPE.COM

HELLO@DESIGNBYAAPE.COM